Boost for Printed Media

In The Times on Monday 28th December 2009 an article by Alexi Mostrous looks at a recent study by Microsoft which found that print advertising was more than twice as effective as TV advertising for large retailers.
Every £1 spent on print advertising yields £5 in revenue compared to £2.15 for TV and £3.44 for on-line advertising.
Further information on the article appears in the Business section of The Times page 43.