A proof of the job from the printing press.
The name of the shade of red from the standard four colour printing inks.
Mailsort provides a discounted mailing cost for items that are sorted and put into the post code regions before leaving the mailing house. The level of discount depends on the quality of the data as judged by the number of records with the correct postcode, the class of postage - 1st, 2nd or 3rd class (3rd class can take upto 5 working days to arrive). There is a minimum number of items for post to be Mailsort - all have to be in excess of 1000 and some smaller pieces 3-4,000.
Paper formally produced from manilla hemp but now produced from softwood kraft pulp.
Paper with strongly stained fibres to give the paper a marble effect.
A clay coated printing paper with a dull finish.
A printing ink, which produces an effect of gold, silver, bronze or copper.
A Printing fault where halftones appear as patterns of dots, also known as cross-screening.
The amount of moisture in paper. It is expressed as a percentage of its weight. Typically, a moisture content of around 7-8% is recommended for printing on paper.
An image made up of varying tones in one colour (also duotone)
The appearance of irregular spots or blotches in a printed area that should be even in colour.