Tear-off leaflets keeping leaflets in place

Stores are reluctant to have piles of leaflets in their stores but this trick – called the tear-off may be about to become common in UK stores. The leaflets are padded onto a backing board and drilled with one hole – they are delivered with a cable tie so that the pad can be positioned near the product on the rack. Customers simply tear off a leaflet for more information to take away.